I received an email newsletter about content marketing and the first blurb linked to a piece of content about a completely different subject.
I was on a site yesterday where I clicked a link and received a “page unavailable” message.
Having great content only goes so far when trying to build a loyal and engaged audience. The details of content marketing can easily derail the best of plans.
Spelling errors, grammatical mistakes, broken links and expired content are in some cases deal breakers for your audience. You may not get another opportunity to impress a visitor so be sure that you have a process in place to home in on the details. Perform regular quality assurance checks. Have an outside proofreader review your content.
Producing great content is difficult. Don’t let the details get in the way of the audience enjoying it.