Sometimes the most difficult thing to do in a mid-size or large organization is to try something new.
But when it comes to social media, there is nothing more important. Regardless of what you read on Twitter and Facebook, hear on Webinars or at conferences or find in your own day-to-day online activities, no one has all the answers.
Sure, there are a lot of experts who have had success on different projects. But none of them know your business, your unique challenges or the personalities of your customers.
So take a small risk on a social site that’s on-brand and on-strategy and see how your audience responds. Don’t go crazy with so many new things at once that you can’t tell what’s working and what is not. But do something different, look at the results, modify it to see if the results improve. Then continue to learn and optimize.
What will you try today?